Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

Taking a close look at speech analytics, what it is, why it is important, and what we believe are the best speech analytics platforms available today. Speech analytics plays a vital role in ...

Journal of Management Information Systems, Vol. 35, No. 2 (2018), pp. 540-574 (35 pages) As more firms adopt big data analytics to better understand their customers and differentiate their offerings ...

Retailers are conducting business this year with an optimistic eye on future-proofing their business as they navigate a rising sea of mixed market signals. Tight consumer budgets amid flooding ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving financial landscape, the ability to harness data for actionable ...

Tredence named a Leader among customer analytics service providers; the company recognized for its ability to merge vertical expertise with customer analytics and data engineering sets. Tredence was ...

SOFIA, Bulgaria--(BUSINESS WIRE)-- Accenture (NYSE: ACN) has agreed to acquire GemSeek, a leading customer experience analytics provider helping global businesses understand customers through insights ...