Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic marker of identity.

Evangeline Mantzioris is affiliated with Alliance for Research in Nutrition, Exercise and Activity (ARENA) at the University of South Australia. Evangeline Mantzioris has received funding from the ...

For Japanese cocktail bars like Martiny’s in New York City, matcha has always been part of the equation. The first menu at ...

The compounds that are present in matcha are similar to those in green tea. This has been shown to lower the risk of heart ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters.

After a few years, this wave of enthusiasm for matcha started to take a toll on Japanese tea manufacturers. The fad caused by social media created a matcha shortage in Japan, making it incredibly ...

Although matcha has beneficial anti-inflammatory properties, the powerful antioxidants it contains can also prevent people ...

If you're aware that matcha is a type of green tea, you're probably wondering why it's so much more expensive than other varieties. Of the three types of matcha, top-tier ceremonial grade runs upwards ...

The popularity of matcha continues to boom. But recent videos on social media have suggested it could be bad for you if you have low iron. One Sydney woman recently told media she had “no idea” her ...

Matcha has exploded in popularity in recent years. An expert explains why the grade of matcha matters when using the tea in ...