The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

“In the traditional model, content is the product, and ads are a way to capture value from those who need to rent attention to sell their goods. When creation costs collapse and competition explodes, ...

Over the past few years, I’ve been deep into building my own agentic customer engagement platform. From product flows to messaging to user behavior, I’ve seen firsthand what people actually respond to ...

Soon after Kay took on a new role at an e-commerce company in the fall of 2023, the responsibilities began to pile up. Kay – who asked USA TODAY to not use her full name for fear of losing her job – ...

Ao Tanaka’s final flourish. Joel Piroe’s assist of the season. Largie Ramazani’s somersaults. Patrick Bamford as conductor. Sam Byram’s Leeds salute. Josuha Guilavogui’s champagne attack on Daniel ...

Summerween started as a social media trend and has caught on among retailers. I live in Southern California, where the heat of the summer actually begins in August and lasts well into October. So, ...

Baseball fans might see references to PPI—or the Prospect Promotion Incentive—on their social media timelines around Opening Day and again in September. If the concept of the Prospect Promotion ...

Olive Garden's "Never Ending Pasta Bowl" promotion has arrived. The company announced Monday its "most popular" promotion is available beginning August 26 until November 17. The deal is available at ...