Embrace Your True Personality for More Effective Marketing The good news is that you don't have to do any marketing that doesn't feel aligned with your personality. And the even better news is that ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...

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Every business owner knows that marketing is important, but not everyone knows how to do it. Reaching new customers is vital to the success of any company, but with hundreds of strategies and dozens ...

For a company to stay the course in an uncertain economy, it's crucial to understand the audience you intend to serve—keep your finger on the pulse. Then, develop a sustainable business model you can ...

The hottest thing in marketing these days is “content marketing” – using videos, webinars, white papers and the like to offer consumers useful information while getting them to think about your ...

If you’ve ever listed a rental property and heard nothing but crickets, you’re not alone. Today’s renters are flooded with options, scrolling past bland listings like they’re swiping on a dating app.