The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...

NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional ...

MLB commissioner Rob Manfred said the league is committed to building a "sustainable and impactful league that drives fandom" through an investment in the AUSL. File Photo by Kevin Dietsch/UPI May 29 ...

Major League Baseball is making a major investment in professional women's sports. MLB is partnering with the Athletes Unlimited Softball League — which is made up of the best pro softball players in ...

The Athletes Unlimited Softball League’s (AUSL) first season kicked off on Saturday after gaining major monetary backing from one of the world’s oldest sports groups. Major League Baseball (MLB) ...