MacBooks have always carried a premium price tag that puts them out of reach for many people who’d love to experience macOS and Apple’s ecosystem. The reality is that most decent Windows laptops hover around the $800 to $1,300 range, and Apple’s machines typically start well above that threshold.

Apple has signed a five-year deal with Formula One for the U.S. rights to air its races, broadening its menu of live sporting events it will offer on its streaming platform. Apple TV will begin airing races in 2026.

Apple and NBCUniversal are launching price-discounted Apple TV-Peacock bundles beginning Oct. 20 to new customers in the U.S.

In Beijing this week, the company’s chief executive, Tim Cook, made promises similar to ones he’d made at the White House. He also got a custom Labubu.

Smartwatch anxiety is a well-known problem. On the Apple Watch Series 11, you get an AI-driven fix for that, with some extra help from the hardware engineering side.

The Elon Musk companies X and xAI are not based in Fort Worth. But they sued Apple and OpenAI there for some reason.

Apple's ability to pull off its long-promised overhaul of Siri is being questioned, with a report claiming the digital assistant isn't working as well as it should for a future iOS 26 update.

The M5 is faster and ready for AI, but beyond the familiar looks of the hardware it drives, there are plenty of meaningful upgrades.