Pernetti officially announced the rebrand to simply "The American"—retiring "American Athletic Conference" and the "AAC" acronym. The refreshed brand centers on three core values: Innovation, Grit, ...

With South Florida ranked in the top 25 and Tulane and Navy on the cusp, American commissioner Tim Pernetti spoke with Athlon ...

In a way, every conference in college sports has been constantly rebranded over the last 15 years whether they wanted it or not. Multiple waves of realignment have redrawn maps and stratified power.

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly ...

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a “Power 6” in college sports—is banking on a new branding initiative under ...

As part of a sweeping rebrand, the American Athletic Conference on Monday formally changed its name to "American Conference," ditched the acronym AAC and added its first mascot, "Soar," the eagle. The ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly ...