Identifying quantifiable elements to evaluate, monitor and control your marketing plan begins with establishing goals. Establishing quantifiable goals that must be met within a certain time frame ...

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

Controls are the specialized systems that you implement in your company that make sure that your team is doing the right things, at the right time, to produce the desired results. Here are 8 proven ...