Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...

The National Association of Theater Owners — for years known as the "fun NATO" by insiders — will also celebrate its new name ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

By Pamela McClintock Senior Film Writer For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about ...

But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...