Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

DTC brand Prose hit a milestone and New Balance scored with Coco Gauff—plus, why it was a bad week for Costco and Torrid.

Newsreader Phil Gayle addresses the company’s programming in the wake of the ongoing global rollbacks in the DEI space.

We’ve rounded up five of the biggest social video trends that have emerged over the past month across TikTok, Instagram and other short-form video platforms—also available on our our TikTok Trends ...

Phillip R. Lopez directed the trippy two-minute film, created by Carmichael Lynch.

Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of ...

At Tribeca X, top marketers spotlighted creators as they talked about how to stay culturally relevant in an uncertain market.

Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of projects, influencing pricing, packaging, product, marketing and distribution.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Truly inclusive communities aren’t built through calendars or panels, but through co-creation, consistency and a shift from performance to participation.

Only a new approach will correct architecture failures, institutional misalignment and behavioral breakdowns that make trust impossible to hold.

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