From safer cars to rare disease breakthroughs, artificially generated datasets promise big wins, but new laws and ethical red ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Migraine with aura (MwA) is a common neurological disorder often accompanied by visual and cognitive difficulties, including impaired attention and reading. Although previous studies have examined ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

The recent ESOMAR Congress was illuminating on the number of topics – but particularly regarding how far the commercial research industry has already come in the adoption of Generative AI technology.

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Gamification isn’t just about badges and buzzwords. It’s not a gimmick, it’s a system. A way of shaping how people make decisions, commit to goals, and stay engaged with the world around them. When it ...

Introduction: As social media platforms increasingly rely on native advertising embedded within user feeds, an open question is whether sponsored posts garner comparable, greater, or reduced attention ...

A recent study conducted by Podimo partnering up with iMotions aimed to delve into the intricate emotional and physiological responses of listeners exposed to intense audio content. Focusing on a ...

The 5-day Academy Certification Program is tailored to provide value to researchers of varying experience levels, industry, or academic interests. Our agenda includes theoretical knowledge and best ...