Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Understanding where AI agents make financial sense today is the difference between a sustainable competitive advantage and ...

New AI startup Medialive brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) room ...

Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It ...

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is ...

AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners and ...

The heart of the TID debate is how our tendency to limit transparency for the other side of the supply chain is holding us ...

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s ...

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...