Ink of Democracy’ by Havas Worldwide India and ‘#UnPlasticIndia’ by VML – was named in the top 20 most impactful campaigns ...

Dentsu will also support content development, influencer collaborations, and market-specific campaigns to ensure consistent ...

KFC India has appointed Suhayl Limbada as chief marketing officer, replacing Aparna Bhawal, who was appointed CMO for KFC ...

In her previous role, she played a pivotal role in building brands that shine not only in campaigns but are also rich in ...

Himalaya BabyCare has unveiled a new summer-focused campaign designed to build awareness around seasonal baby care needs and introduce its first ‘Summer Care Regimen’. The initiative positions the ...

From AI search and real-time attribution to vernacular context and better consumer signals, the closed-door CMO forum ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

On National Pet Day, brands mixed utility, experiences and storytelling to tap rising pet ownership and shifting consumer ...

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

Crocs India has launched a digital-first campaign featuring Rakesh Bedi, using humour and nostalgia to drive cultural relevance and audience engagement. Conceptualised by One Hand Clap, the campaign ...

Pratilipi has launched Double Tap Films, marking its entry into the microdrama content space with a data-driven, mobile-first production model. Positioned as India’s first data-backed microdrama ...

Conventional digital wisdom says pick a niche and stay there. The legendary singer built a brand on defying that advice.