For the second installment of its social series campaign set atop the Swiss Alps, The North Face, Zalando, and Highsnobiety ...

A new report from WPP Media and Oxford University’s Future of Marketing Initiative argues that the marketing and media worlds ...

Two years after Amazon’s ‘Joy Ride’ Christmas ad scored extraordinarily high in testing, the e-commerce giant tested it again ...

That approach powered Josh Cellars Crisp White, a new product built squarely for younger drinkers. “It’s lighter, ...

As part of The Drum Awards Festival’s Design jury, Jóhannesdóttir is urging brands to move beyond best practices, embrace ...

For me, what stood out most about Puma’s story was how this heritage brand continues to remain relevant in culture in 2025 ...

The ‘dead internet theory’ began as an online conspiracy: a half-joke that most of what we see online isn’t made by people ...

Alongside the fragmentation of ad channels, the pharma ad space is receiving significant regulatory attention. The FDA has ...

It was a bold move. Marketers are often told that long-form content doesn’t resonate and that audiences have ever-shortening attention spans. Yet the ad was a hit. This year, Six Flags is doubling ...

Ikea Sweden has taken an unexpected turn in its latest campaign. Instead of simply showing its products, the brand lets its ...

British Airways’ new outdoor campaign, Reflections, is a masterclass in tasteful restraint. Perhaps too much so. Across ...

In 1980, a 15-year-old Brooke Shields starred in Calvin Klein’s jeans campaign, saying the now-famous line, “You want to know ...