About 1,600 policies for Pacific Palisades homeowners were dropped by State Farm in July, the state insurance office says.

Insurance company State Farm has abandoned its plan to run a commercial in the coming Super Bowl, saying its focus is on supporting Los Angeles residents as wildfires there continue burning.

Since the wildfires broke out in early January, State Farm’s claims department has fielded over 7,400 home and auto claims, State Farm said.

It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles

State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

State Farm, one of the largest insurers in California, announced Wednesday that it will offer policy renewals to homeowners impacted by the wildfires that erupted in the Los Angeles area last week, following previous plans to drop coverage.

State Farm will reverse its cancellation of home and commercial protection policies in 22 Los Angeles counties amid the catastrophe caused by the wildfires.

Following its announcement that it would pause non-renewals for policyholders to ensure coverage for Los Angeles County residents impacted by wildfires, State Farm on Thursday, Jan. 16, reported receiving 7,850 home and auto claims with numbers expected to rise as damages are assessed.

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles

The Los Angeles Rams brought as much of home as they could with them to Glendale's State Farm Stadium, and it helped them win a playoff game.

State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on ...

State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by the wildfires in the Los Angeles area, per details shared with Marketing Dive.