State Farm said that it has paid out close to $500 million in claims following the wildfires that have ravaged the Los Angeles region. As of Jan. 27, the company has processed a total of 10,100 claims for home and auto damage resulting from the fires.

Some, though, have taken it further, going after Kevin Miles, the Los Angeles-based actor who plays Jake from State Farm. A months-old Instagram post where Miles thanked everyone for birthday wishes became a breeding ground of backlash, where people tied his work to State Farm’s cancellations.

About 1,600 policies for Pacific Palisades homeowners were dropped by State Farm in July, the state insurance office says.

Since the wildfires broke out in early January, State Farm’s claims department has fielded over 7,400 home and auto claims, State Farm said.

Insurance company State Farm has abandoned its plan to run a commercial in the coming Super Bowl, saying its focus is on supporting Los Angeles residents as wildfires there continue burning.

It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles

State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

State Farm will reverse its cancellation of home and commercial protection policies in 22 Los Angeles counties amid the catastrophe caused by the wildfires.

Following its announcement that it would pause non-renewals for policyholders to ensure coverage for Los Angeles County residents impacted by wildfires, State Farm on Thursday, Jan. 16, reported receiving 7,850 home and auto claims with numbers expected to rise as damages are assessed.

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles

State Farm, one of the largest insurers in California, announced it will offer policy renewals to homeowners impacted by the wildfires that erupted in the Los Angeles area last week, following previous plans to drop coverage.

The recent Los Angeles wildfires have dealt another devastating blow to the insurance industry in California. The financial losses are staggering, with insured property damages estimated between $28bn and $35bn by Verisk.