Adobe’s Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over. The company claims that it’s the first commercially safe generative AI video model in the market.

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI video model to market.

Adobe's been teasing Firefly video for a while, but until today, its only publicly available generative AI video tool was Generative Extend in Premiere Pro. That allows users to add extra seconds to existing footage. Now fully blown AI video generation is available, not within Premiere Pro, but in a new-look Adobe Firefly web app.