Kennedy Nine Sammons opened a women's boutique two years ago and sells comfortable classic apparel and Taylor Swift-inspired ...

The out-of-home ad industry is working to modernize the business with the latest developments in AI. How are they doing? I ...

Branding is a strategic growth engine that can help deepen loyalty, fuel sales, drive long-term outcomes and even effectively ...

People in New York City are bombarded by ads at every turn -- but targeted ads for marketing professionals can still pack a ...

Jake Paul's remarkable evolution from a viral prankster to a formidable boxer and promoter is reshaping the fight game.

The Reed Duchscher-run Night, which provides support to creators like Kai Cenat and Hasan Piker, has acquired Experiential ...

In an era dominated by digital marketing, some entrepreneurs are finding success by turning back the clock and embracing traditional outreach methods.

Infectious Advertising has appointed Smriti Tewari as Business Head. Smriti brings with her 13 years of experience in the ...

Taylor Swift's 38 album variants for 'The Life of a Showgirl' spark debate, with some calling her marketing 'exploitative' ...

At Adobe's pitch competition at New York Advertising Week, creators and advertisers bridged the gap between these two worlds.

Shah Capital has urged Novavax's board to pursue a sale of the biotech, citing a third consecutive year of poor rollout of ...

BusinessTech stands out as a great platform on which to run these marketing products, thanks to its five million monthly readers and its strong reputation with business decision-makers. Thanks to this ...