Brands chasing impressions are missing what actually converts: credibility with high‑intent audiences built around expertise, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Influencer marketing and talent management are key drivers of M&A activity in the creator economy.

For years, creators helped brands grow. Increasingly, they're helping fund them. What Nadya Okamoto's new title reveals about ...

Latest stories about Creator economy on Business Insider ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...