Isobar have created a new colour App for paint and construction brand Dulux, that allows consumers to virtually trial different paint shades in their homes. The App uses image recognition to pick up ...

The app was designed by Isobar and aims to provide customers with “practical and functional inspiration from the world around them” through using image recognition to pick up colour from the user’s ...

This then links to the company’s range of paints and latest data, with more than 1,200 shades to choose from, via a smartphone app. The technology can also show rooms decorated in the colour enabling ...

Paint brand Dulux has revealed an "uplifting" bright yellow colour called True Joy as its Colour of the Year for 2025. True Joy was chosen for its bold and sunny disposition that adds a sense of ...