Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, ...

Put aside your AI skepticism for a moment and applaud the fact that at least one tech company isn’t stealing or infringing ...

Adobe has introduced its AI video generator for all. It can create 5-second-long videos in 1080p resolution for now.

Lightroom is gaining the ability to find and remove distractions automatically, along with several other features ...

Adobe Firefly AI video generator offers commercially-safe AI video tools trained on licensed content — challenging OpenAI’s Sora.

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

An Animated logo reveal video is a great way to start any video. It creates instant production value and makes your videos ...

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for ...

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

Adobe's been teasing Firefly video for a while, but until today, its only publicly available generative AI video tool was ...