Prolonged eye contact, flashy watches, late arrivals and long pauses: FedEx returns to humor in new brand campaign.

FedEx will launch four new television spots as part of its efforts to extend the "We Understand" platform, which launched in 2009. The campaign, starting on Sept. 11, will focus on FedEx Express ...

FedEx is gently mocking corporate power moves — deliberately arriving late, wearing a flashy watch — in a new campaign by BBDO NY. Called “The New Power Move,” FedEx, which has been in business since ...