For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Finance can drive business agility, resulting in an evolution of the chief financial officer’s role from financial gatekeeper ...

Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s no wonder that ...

London, England / / October 3, 2025 / Sutch One Group Ltd Social media has been another nail in the slowly closing coffin of ...

Strategic executive appointments reinforce Trident Zoetic’s role as a U.S.-based global leader driving the future of rare ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

The American College of Financial Services shows the value of designations by focusing on specialized areas of planning, ...

State-run Oil Marketing Companies (OMCs) like IOCL, BPCL, and HPCL face a projected sequential profit dip in Q2FY26 due to ...

MANILA, Philippines — The Palawan Group of Companies reached a new milestone with the successful staging of its inaugural Marketing Summit, “Palawan NEXTGEN: Marketing in the Age of AI, CX and ...

Australia’s big banks have been accused of trying to crush competition and wind back the clock to the pre-Royal Commission ...

Shah Capital has urged Novavax's board to pursue a sale of the biotech, citing a third consecutive year of poor roll-out of ...