YouTube is leveraging Google's Gemini artificial intelligence technology to help advertisers target viewers precisely when they're most captivated, potentially boosting ad effectiveness and creator revenue.

Peak Points” will allow advertisers to use Google’s Gemini AI model to target ads to viewers when they are most engaged with a YouTube video.

Google CEO Sundar Pichai, during the ongoing antitrust trial, revealed that Google and Apple are on the verge of striking a deal to bring Gemini ... from the AI front, Apple stock has performed ...

Apple’s shares also experienced a decline, dropping 2%. Apple is reportedly "actively looking at" reshaping the Safari web browser on its devices to concentrate on AI-powered search engines, considering the potential repercussions of its agreement with Google and broader industry shifts.

Apple "has incentive for Google to appear weaker in search," at least one analyst said Thursday, brushing off the sharp drop in Alphabet stock seen Wednesday.

Google has new AI features for Workspace, Wix and ActiveCampaign announce a new integration, law firms are upgrading their tech and robots are hitting the manufacturing floor and