IKEA is shifting its India strategy by introducing compact stores in smaller cities to enhance accessibility. These stores, as small as 10,000 sq ft, will feature digital catalogs showcasing IKEA's 7, ...

Swedish home furnishings retailer IKEA is taking a "huge shift" in its India growth strategy by deciding to set up compact stores in smaller cities with a view to become more accessible to ...

This is a shift in strategy to reach more customers ... Home delivery and pick-up options will be available. IKEA is also planning expansion in tier II cities. These compact stores will feature ...

Customers begin by booking an appointment with specialists to help plan their room or entire home, from layouts to product selections. Once the design is finalised, orders can be placed on-site, with ...

Another area to look out for at Ikea as 2025 progresses is its growth in the resale space. In August, the retailer began trialling a dedicated resale website in Madrid and Oslo, intended to rival ...

Directions: Healthy & Sustainable Living, Climate, Nature & Circularity, and Fair & CaringIKEA Thailand announced its ...

IKEA is adapting its strategy for India with the introduction of smaller, more agile stores. These compact outlets, as small ...

EXCLUSIVE: Swedish homeware giant IKEA said it could help revive the British high street and was looking at more stores to serve its city-dwelling customers.

Courtesy of Jeong Jae-hun. IKEA, a global furniture brand, is actively implementing a marketing strategy using popup stores as it marks its 11th year in South Korea. The plan aims to enhance ...

Whether with €1 bulbs or 85 pence hot dogs, Ikea's knack for going against the grain has kept it in business for 82 years.