Riley owns six trademarks to various forms of “Three-Peat” and has the rights to use that on merchandise, including apparel and beverages. He applied for the trademark in 1988, after the Lakers won two consecutive championships. But the Lakers lost to the Pistons in the Finals the following season.

Nearly $1 Million approved for Chiefs potential Super Bowl celebration. Riley has owned the trademarks since the late 1980s. That’

The Kansas City Chiefs struck a deal with Miami Heat president Pat Riley over the use of the term "Three Peat" ahead of Super Bowl LIX.Riley's trademark attorney, John Aldrich, told Darren Rovell of cllct that there's an agreement in place with the NFL for the Chiefs to use "Three Peat" on merchandise if they win the Big Game for the third straight year.

Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR

Three-peat.” The term has been used for over thirty years, coined by former Los Angeles basketball player Byron Scott.

Pat Riley's trademark attorney told collectible media site cllct that there is an agreement between the Heat president and the Chiefs to use the phrase "Three-Peat" if Kansas City wins a third straight Super Bowl on Sunday night.

Miami Heat president and minority owner Pat Riley could see his wealth expand if the Kansas City Chiefs, which won Super Bowls 2023 and 2024, defeat the Philadelphia Eagles on Sunday and become the first team to pull off a Super Bowl “three-peat.