Although McDonald's spends less on advertising than other brands, its advertising strategy has been more efficient than ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Recent Garter data reveals several key trends that will define the 2025 holiday retail environment, including marketing ...

The former Warner Bros. and Universal Pictures executive has led marketing efforts for "Barbie," "The Batman," "Fast & ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, today announced the expansion of its AI ...

Innocean Australia has made seven appointments across a diverse range of disciplines, on the back of a YOY revenue increase ...

Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

Brian Olson (left) is leading Fuel Labs, a new division of Walz Tetrick Advertising. He's pictured with Walz Tetrick CEO ...

People in New York City are bombarded by ads at every turn -- but targeted ads for marketing professionals can still pack a ...

Hyperke Growth Partners has published a case study documenting the revenue trajectory of Semantic Links, a digital marketing agency that increased its monthly recurring revenue from $25,000 to $75,000 ...

As brands chase real-time relevance with topical campaigns, industry leaders debate whether long-form storytelling is taking ...

Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth ...