We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

From Nestlé’s CEO talking about the need to have the “best marketers in the industry” to the transformative power of ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

After twelve years of connecting the app industry as App Promotion Summit, our events are evolving to match how the industry has changed. App Promotion ...

Swift’s promotional rollout strikes a delicate balance between dazzling spectacle and grounded vulnerability. She teased the ...

Overview:  Generative AI shifts marketing from static campaigns to dynamic, real-time personalization powered by first-party ...

Guillermo del Toro's Crimson Peak deserved better when it hit theaters a decade ago, and it deserves a place on your watch ...

In our holiday report, learn how you can update your strategy to capture this change in consumer behavior. Value looks ...

Intrepid Travel has appointed Alexa Theofanou as its new head of marketing for Australia and New Zealand. Theofanou brings ...

Intrepid Travel has appointed Alexa Theofanou as its new head of marketing for Australia and New Zealand, effective 22 ...

Understanding cross-media marketing from zero. What are the benefits of it, and learn how to design a campaign for yourself?