A new newsletter, improved in-house studio, and franchise extensions headline ADWEEK marketing opportunities..

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

OPINION: Sports betting isn't going away, but slick advertising and amoral actions by MLB and the NCAA could contribute to a ...

His deadpan humor, casual storytelling, and fourth-wall breaks make it witty yet effective, a Diwali ad that’s as self-aware ...

Google has released version 22 of the API, this is a major release with dozens of updates. Updates include smart bidding ...

Gen Z demands transparency, speed, and purpose from companies. Learn how this generation's outlook as consumers and employees ...

A tech startup's AI companion necklace, 'Friend,' faced backlash in New York City's subway system. Despite a $1 million ad ...

Tesco ’s retail media arm has launched Tesco Media Creative Studio, which will work with brands to quickly create compliant ...

People who purchased the latest versions of the Amazon Echo Show report a startling increase in advertisements appearing on ...

OpenAI is partnering with Walmart to allow shoppers to make purchases directly within ChatGPT, furthering the artificial ...