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Earnings call Ülker Bisküvi's FY2025 saw 2% revenue growth and resilient market leadership despite a sharp Q4 downturn, driven by weak demand in Turkey and the Middle East. Management attributes ...

Since 2024, 62% of celebrity partnerships failed to meet their primary KPIs because they prioritized social reach over verified brand alignment. Success in this arena requires more than a simple ...

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation ...

FARGO — Visit Fargo-Moorhead has approved its newest board of directors. Terrance Johnson, Brewhalla Hotel general manager, and Sean Brandenburg, Moorhead Parks and Recreation director, joined the ...

Audience measurement giant Nielsen has launched mSurvey, a modernization of how the influential data company collects the opinions and habits of U.S. radio listeners. It's a digital diary mechanism. C ...