As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

Welcome back to Week in Review! We have lots for you this week, including what came out of WWDC 2025; The Browser Company's ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

Mattel, the iconic maker of Barbie and other beloved toys, has partnered with OpenAI to bring generative AI technology into ...

Google is reportedly cutting ties with Scale AI after a significant investment by Meta, indicating rising concern among Scale ...

Apple has recently identified that a certain batch has some issues and the company is ready to repair it without any ...

Mattel partners with OpenAI to bring AI to Barbie, Hot Wheels and more ...

Google is bringing AI generated Audio Overviews to search as part of its latest experiment. Here's everything you need to ...