Change in packaging design is fraught with danger. Sometimes a new design is needed to inject some life into a brand that's losing its edge or to help a product stand out on the shelf amid new ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Tropicana is squeezing out a response to the backlash following the redesign of the bottle. The carafe shape and crown cap of the orange juice bottle that has become synonymous with the brand was ...

CHICAGO — Paper or plastic?” This is no longer a question only asked by supermarket cashiers. Consumers of beverages from The Coca-Cola Co., Atlanta, soon may offer the same option, as the company is ...

Created in collaboration with Brooklyn-based branding agency Tavern, the bottle's slick design is a masterful blend of old aesthetics, complemented by clean modern design. Display ...

It was exactly a century ago Monday that the U.S. Patent Office granted design patent No. 48,160 to the Root Glass Company of Terre Haute, Ind. The design patented Nov. 16, 1915 is still recognizable ...

In his San Francisco studio, package designer Primo Angeli explains that "there is a relationship between consumers and packages, a psychodrama, really." Indeed, packages are "silent salesmen" that ...