No one wants a cheery greeting before their first cup of coffee, so it's nice that this latest spot from Starbucks Coffee Company offers both at once. Reintroducing the brand to the world, Hello Again ...

(AP Photo/Mark Lennihan) Niccol joined Starbucks in September to rescue the chain after boycotts, price increases and lengthy wait times prompted a rare decline in visits. He promised to deliver ...

Starbucks' changes mark the first major test of whether CEO Brian Niccol can dig the company out of its first annual sales decline since the pandemic hit in 2020 ...

He promised to deliver coffee to in-store customers in four minutes or less as well as to improve the look and feel of Starbucks locations over time. For years, the company had emphasized to-go ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who ...

Brady Brewer, CEO of Starbucks International, shares his 2025 predictions for the coffee industry. This year, we’re refocusing on what has always set Starbucks apart – a welcoming coffee house where ...

The city’s traditional cafes and bistros are staking out their cultural territory in an emerging duel against highly caffeinated upstarts serving up latte art. With their carefully curated ...

Impact Link Starbucks is starting off 2025 with some big changes. Former Chipotle CEO Brian Niccol took the helm of the coffee chain in September. Since then, Starbucks has announced a series of ...

Michael McNerney/SOPA Images/LightRocket via Getty Starbucks' customers have to wake up and smell the coffee! On Monday, Jan. 13, the world’s largest coffeehouse chain announced that they are ...