Tarte Cosmetics founder Maureen Kelly opens up exclusively about the makeup, marketing and misconceptions that have kept social media on its toes for 10 years.

We’re throwing it back to 2016 when the lips were matte and the brows were bold! Here’s all the products we used 10 years ago that you probably did too, including Kylie Cosmetics’ lip kits and more.

12 best mascaras for sensitive eyes, tested by an expert - From hypoallergenic to vegan formulas, these mascaras are gentle ...

One quick squeeze is all you need.

Don't let bad products get you down when these exist. View Entire Post › ...

Everyone knows colorful mascaras have been on the rise over the past few years. That's no secret. Our makeup resolution for ...

I am obsessed with this mascara from Tarte Cosmetics 🙈💜 Perfect for long, defined lashes with a clean finish, this tubing mascara is a total game-changer for everyday glam. #TarteCosmetics #TubingMa ...

We review L’Oreal Paris’ new Telescopic Extensionist Lengthening and Curling Mascara. Read why our beauty writer thinks it’s ...

It's so popular, one tube sells every four seconds globally.

However, with freckle pens, beauty lovers have the liberty of experimenting with unique placements.“Faux freckles add instant ...

Mascara has never really been about shade range for me. I have dark brunette lashes, so I’ve always defaulted to black — the standard, the classic, the only option the CVS near my high school carried ...

"I’m not sure what kind of sorcery this is, but these things have transformed my skin." —A reviewer after using these "Zero ...