There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

Back in November, president of hockey operations Chris Armstrong told the media that they wanted the new jerseys to continue representing Utah while the team is on the road. He also noted how strong ...

What makes a great name for a hockey team? With the Utah Hockey Club officially deciding to be known as the Utah Mammoth last week, we have debated the new name at length here at The Athletic.

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

Mammoth has been selected as the nickname for Utah's NHL club, the team announced on Wednesday after playing its first season as the Utah Hockey Club. The team, established in April 2024 in Salt ...

The inaugural season for the Utah Hockey Club (now the Utah Mammoth) is officially over ... considering the team had just relocated to a brand-new market. Kerfoot was also a big part of Utah ...

finally got a new name — the Utah Mammoth. The moniker was a fan choice, reportedly receiving over 850,000 votes from the Utah hockey faithful. The next step is to put a winning club on the ice ...

Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand ...