Adobe has lifted the wraps off what it’s calling the “only generative AI video model that is IP-friendly and commercially safe.” The new Firefly Video Model is available to try in beta on the Firefly web app and Adobe Premiere Pro with Generative Extend,

Adobe said today that it’s bringing AI-generated video, aka the Firefly Video Model, to Adobe Premiere Pro plus its Firefly generative art service. Unlike its generative AI image capabilities, however,

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