Recent global studies show that nicotine pouch use among 16- to 24-year-olds has tripled since 2022 — rising from under one percent to 3.6 percent in 2024—and experts warn Pakistan is following the ...

Sleek tins, fruity flavours and a promise of “smoke-free relief” are pulling a growing number of young Pakistanis into a quiet ...

Recent history is littered with examples of the conventional wisdom being wrong, and everyone from world leaders to top CEOs to rank-and-file voters ...

PLUS, a next-generation nicotine pouch, in Florida, North Carolina and Texas ... continues to lead the global oral nicotine ...