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American Eagle-Sydney Sweeney Controversy

Associated Press News · 15h

American Eagle’s ‘good jeans’ ads with Sydney Sweeney spark debate

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a debate about race, Western beauty standards, and the backlash to “woke” American politics and culture.

American Eagle-Sydney Sweeney Controversy: AEO Cashes In On Online Uproar

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

WWD on MSN · 4d

Sydney Sweeney’s American Eagle Campaign Attracts Trump and Knockoff Cries of 2009 Ads With One of Mick Jagger’s Daughters

In 2013, Fireman Capital Partners, the investment firm started by Reebok’s founder Paul Fireman, sold Hudson Clothing for $97.6 million to Joe’s Jeans, which was more than triple its initial $30 million investment in 2009. Joe’s Jeans is now owned by WHP Global.

9don MSN

American Eagle’s ‘good jeans’ ads with Sydney Sweeney spark a debate on race, beauty standards

The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended.

4don MSN

The American Eagle rally fizzles as analysts question if sales will follow the Sydney Sweeney social media buzz

The American Eagle rally fizzles as analysts question if sales will keep up with the Sydney Sweeney social media buzz ...

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