Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

We recently published a list of Jim Cramer Discusses Quantum Computing Stocks Among These 12 Stocks. In this article, we are going to take a look at where Starbucks Corporation (NASDAQ:SBUX) stands ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Starbucks shared that their protein powder should be able to be added to any of its cold foam flavors, but the current ...

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s ...

Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, ...