Let's take a look at box office grosses and the cost of doing mega-franchise business, using Captain America: Brave New World as a lens.

Captain America: Brave New World served as a fresh start for the iconic character, with Anthony Mackie in the lead role and the legendary Harrison Ford entering the Marvel Cinematic Universe for the first time. However, despite the name value that the character provides, the movie ended up being mixed in terms of its success levels.

Both films have received praise for their respective achievements; one has been called "the best Marvel movie in years" and the other noted for being a "powerful and hilarious sci