If you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is ...

More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, ...

Toy makers say toys are an important part of a child's growth and development, but President Trump insists children don't ...

Mattel is throwing down the gauntlet in the battle of the bricks by unveiling their new Brick Shop brand, and they’ve brought ...

The Mattel Brick Shop collection lets you piece together premium versions of iconic Hot Wheels vehicles.

Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the ...

I f ever there were a fairly earned monopoly, it's the one Lego has over all other brick-based building toys. In fact, even ...

Mattel's latest project was a complete surprise: the Brick Shop Hot Wheels collectibles are a bold step forward, and I ...

LEGO's sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single day. The ...

Mattel, an enormous name in the toy car world and owner of the Hot Wheels brand, sees what Lego has created wants in on this action – and profits, most likely. Set to be called the Brick Shop, no ...