The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

Meta is suing a company for an app that allows people to create Ai-generate nudes or sexually explicit images without their ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Advertisers can upload as many as 20 images to create the videos, which come complete with music and overlaid text ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...