Her Campus on MSN1d
Sandy Hook Promise’s Teddy Bear PSA Is Heartbreaking, But So Necessary
To combat school shootings, Sandy Hook Promise released a new PSA centered around a teddy bear. A member of the group tells Her Campus about its message.
A New Survey Finds 80 Percent of Parents Think Gun Violence Changes What It Means To Be a Kid in America
When Hockley sent her first-grader to school on December 14th, 2012, she had no idea that their morning goodbye would be ...
Campaign US9d
Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today
It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...
The new Sandy Hook Promise PSA will make every parent hug their child tighter
After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.
New PSA from org that helped stop Mooresville school shooting
A gun violence organization that recently played an important role in central Indiana released a new PSA this week. Sandy Hook Promise is an organization dedicated to ...
Adweek on MSN9d
A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, ...
Government Technology20d
Online Reporting System Prevents Indiana School Shooting
The prevention of a mass shooting at Mooresville High School is a reminder that such training can save lives, according to Sandy Hook Promise co-founder Nicole Hockley, whose son Dylan was killed ...
WBBJ-TV6d
New PSA highlights devastating impact on gun violence on youth
Gun violence has a devastating impact on children, leading to psychological and mental health issues and more.