Several shoppers said they didn't know Primark offers the £2.50 range, which could be the best-kept secret among fans.

IF you’ve wanted to get your hands on the Longchamp shoulder bag but don’t have the budget – you are in luck. Primark has ...

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In another post, @N adiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, ...

AS all committed beauty fans will know, looking after your skin in a must. Whether it’s using a hydrating serum or a good ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Clothing ranges made specifically to work alongside additional needs like stoma bags and wheelchair use are few and far between. When they are, it’s a godsend the government could only wish to emulate ...

Retailers’ challenges have been laid bare this morning, with even Primark — widely known for its cheaper goods — hit by a ...

Associated British Foods downgraded the annual sales guidance for its Primark budget clothing business on Thursday after ...

With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

Primark have just released their brand new underwear sets that shoppers are 'obsessed' with and have dubbed as 'beautiful'.