Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...