Squishmallows is tapping into the beauty world with a new fragrance line. Experts say that the tween-focused brand is a smart ...

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Amazon Prime Day is a solid way to stock up on anything your little heart may desire. Sure, there are great deals to be had ...

Kevin Aviance Cements His Legacy With First Solo Album in Over Two Decades: 'Music Saved My Life' ...

The plush toy brand has teamed up with Blue Meadow Brands to launch a collection of three mood-boosting scents at Ulta, with ...

I was one of the millions of people who lost someone to the COVID-19 pandemic. Despite the nonstop news about the “new normal,” my grief felt invisible. I took shallow solace in my phone and turned to ...

PLANTATION, Fla., Oct. 6, 2025 /PRNewswire/ -- Squishmallows, the #1 plush toy sensation in the US, is expanding its mission to spread joy – now through the power of fragrance. In partnership with ...

You might know Squishmallows as adorable, keepsake-worthy stuffed toys. As perfumes, they are luckily just as charming. There ...

"Harry Potter" Squishmallows are made in the likenesses of some of your favorite characters from the magical books and movies.