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Starbucks CEO admits the struggling chain made a major mistake
In other words, the businesses were planning to pass the costs along to the customer, something no one in the country ...
Starbucks and Luckin are vying to win the coffee wars. I tested both out
Mainstream coffee culture is converging globally, and Luckin Coffee is making it more digital, efficient — and gimmicky. Few ...
Starbucks CEO working to turn around coffee company's slumping sales
Starbucks CEO Brian Niccol talks with NBC News' Hallie Jackson about how the coffee company is planning to keep ...
Howard Schultz says he is a big fan of Brian Niccol's 'brilliant' Starbucks revival strategy
Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.
Beloved Starbucks Item Returns After 2 Years for a Limited Time
About two years ago, Starbucks quietly discontinued its beloved raspberry syrup, much to the displeasure of many of the brand ...
Starbucks' CEO looks to snap sales slump with prices and protein
The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.
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Starbucks CEO pushes 'Green Apron' service changes to all North American stores by summer
Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.
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Starbucks is handing the keys for its improvements to store managers
The company is giving managers more say in new product and operations tests at an early stage. It is also giving them more ...