Apple  (AAPL)  seems stuck in this dilemma but also faces significant pressures outside AI. Apple's costs are rising due to tariffs.President Trump's threat of a 25% tariff on iPhones not manufactured in the U.

Apple announced Games, a new preinstalled app for iPhone, iPad, Mac computers and Apple TV boxes -- showing a greater commitment to the video game industry than ever before.The Games app will provide a streamlined App Store experience for gamers using Apple devices,

Apple’s WWDC 2025 keynote has already come and gone, but its impact on Apple’s aesthetics, apps, and services is still ringing as loud as the Marimba ringtone on your grandmas

At WWDC 2025, Apple changed how we interact with our devices with the introduction of a new user interface it calls Liquid Glass. Apple CEO Tim Cook described it this way: “Expressive. Delightful. But still instantly familiar.”

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

My son's biggest reaction during the keynote was to the Messages app and the Live Translation features. He liked that text messages would be converted to different languages automatically and was excited that this would also apply to FaceTime and phone calls.

Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.

Many of Apple's announcements during its WWDC 2025 keynote this week were leaked ahead of time, but there were also a few rumors that proved