Southwest Airlines is starting to make people pay for checked bags on flights, and it took the occasion to mock the mavericks for trading Luka Doncic.

The airline continues to contend with backlash after revealing plans to apply a checked bag fee. But the carrier briefly deflected the fallout to the Mavericks.

Southwest Airlines is trying to recover from the bad PR they just generated by pointing to an instance of worse PR. The airline giant sparked outrage this week by announcing the impending end of their policy allowing two free checked bags for every passenger.