Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Zeta Global, the AI Marketing Cloud, today announced it has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah ...

The integration's extensive network of agents and connections provide Opal users with a unified view of the customer journey NEW YORK, Oct.

“Audienz brings a powerful end-user, line-of-business focus that has paid off in breakthrough results and proven return on investment for some of the most successful cloud providers in the world,” ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

Going beyond the basics should be your starting point if you want to go the extra mile. Let's face it — what worked in marketing 10 years ago isn't cutting it anymore. Customer habits have changed.

Amazon Ads will give advertisers running any of its sponsored ad campaigns access to free cleanroom service in its marketing cloud beginning today. The advertising products include Sponsored Products, ...